Publications

Proceedings of the International Symposium in Milan, Italy, November 2004. KELSI 2004

This book covers a year of work of the C27 group: three conferences and a workshop for young researchers, mainly dedicated to setting up the database. The Prague conference mainly concerned itself with the measures of urban containment or sustainable development versus rural areas while Sundsvall examined policies of local participation in sustainable development; crucial matters not only for the Action but also for Scientific knowledge in general and for adopting a practical approach to urban policies and regional planning.

This article considers how changes in audience behaviors and in audience information systems are affecting the future of academic audience research. This article first illustrates how changes in the media environment are undermining traditional approaches to audience research while also giving rise to alternative analytical approaches. This article then outlines the contours of a next-generation audience research agenda that reflects these ongoing conceptual and methodological developments. Reflecting these developments, this article next argues for a definition of ratings analysis that focuses not on a particular aspect of audience behavior (i.e., exposure), but on whatever forms of currency are employed in the audience marketplace. From this standpoint, the new media environment provides new forms of “ratings” that exist alongside—and integrate with—the old, and that can renew and revitalize the field of ratings analysis.