Blastie, the international jet setting plush Instagram influencer
When you think of what good science communication might look like, you might not instantly think of physical props, especially not a plush toy that wouldn’t be out of place in a child’s bedroom. Meet Blastie, a blue and white plush ball who is both cute and educational and the official mascot of Blastocystis under one Health research network.
Blastocystis is an anaerobic intestinal parasite infecting humans and a wide range of animals. Colonizing at least one billion people, it is the most prevalent intestinal microbial eukaryote but understanding of its ability to cause disease is incomplete. Blastocystis under one Health network is here to support advancement of Blastocystis research and open avenues of communication with veterinarians, physicians and general public.
Anastasios Tsaousis, Chair of the network, explains more
Where did the idea for making Blastie come from?
The idea for Blastie stemmed from our desire to make science more approachable and relatable, especially when discussing topics like Blastocystis, which can be quite technical. We wanted to create a mascot that could serve as a conversation starter and help bridge the gap between researchers and the general public.
How did you have him made?
We worked with a manufacturer that specialises in custom plush toys. The design process involved creating sketches and incorporating features that represent Blastocystis in a simplified and engaging way. The result was Blastie, who has been a hit with both scientists and non-scientists alike!
What impact do you hope this campaign achieves?
Our primary goal is to raise awareness about Blastocystis and its role in health and disease. By using a fun and creative approach, we aim to engage a wider audience, including veterinarians, physicians, researchers, and the general public. We also aim to reduce misconceptions about microorganisms like Blastocystis and highlight the importance of gut microbiome research.
Is communicating about Blastocystis challenging? Are veterinarians, physicians, and the general public aware of it?
Yes, it can be challenging. Blastocystis is relatively understudied and often misunderstood, with its role in health and disease being a topic of ongoing research. Awareness varies widely: veterinarians and physicians may know about it in the context of gastrointestinal health, but the general public often has little to no awareness. This is why initiatives like Blastie are so valuable – they help bring these topics into everyday conversations.
Are you enjoying the process?
Absolutely! The Instagram account @blastieblasto has been a fun and creative outlet for science communication. It has allowed us to connect with a diverse audience and showcase the lighter side of research. Seeing people engage with Blastie and learning about Blastocystis through this platform has been incredibly rewarding. We have also recruited three early career investigators to assist us with this.
Why are public engagement and science communication projects like this important?
Public engagement initiatives are critical for demystifying science and fostering trust in research. By presenting complex topics in a relatable and accessible way, we can improve awareness, understanding, and appreciation of our field. Projects like this also encourage collaboration across disciplines and inspire the next generation of scientists.
Find out more
Follow Blastie on Instagram @blastieblasto
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